Web 2.0 Analytics

Models of online business have evolved both technologically and socially. What is the value of social networking, blogs and community for online business? Is content syndication (feeds) effective for customers acquisition and retention? Does RIA technology brings significantly higher conversion rates? TrackSite is designed to answer all these new questions allowing online business strategists to take best action in the emerging Web 2.0 environment. With TrackSite companies can evaluate the impact of user-generated content (comments, reviews, forum posts, images, audios, videos, etc.) on conversions, orders, memberships, subscriptions and revenues; understand the value of blogs for business; take out guesstimates and get complete accurate analytics for RIA-sites; enrich individual customer profiles with records of their on-site activity as well as identify and analyze important customer segments to deliver targeted products, services and messages.

See also:

Ajax/Flash RIA Web Analytics Tracking

Atom/RSS Feeds Tracking