Web Analytics - TrackSite

Web Analytics Software Review

Web analytics software

Real-time web analytics software

Complete, up to last second real-time web analytics. No delays, no special web analytics processing schedules or arrangements. Just click and get your recent, up-to-last-second real-time web analytics immediately. You can even track in real-time how specific website visitor (customer, partner, friend) moves through your site as part of real-time web analytics.

See Real-time web analytics software.

Comprehensive web analytics software

TrackSite web analytics software presents web analytics in all-inclusive set of 64 customizable, information-rich, interactive web analytics reports, each selectively reporting multiple web metrics (selected by user from set of more than 50 advanced web metrics) that together cover every aspect of website activity. TrackSite customizable web analytics reports are equivalent to huge variety of different fixed web analytics reports.

See Comprehensive web site traffic analysis.

Customizable web analytics reports

You can compare any web metric to any other web metrics, add or omit web metrics to focus on key metrics/statistics. All web analytics reports ship pre-configured for the most common use, but you can customize them with just a few clicks and new web analytics report configuration will stay, even after you exit TrackSite web analytics software, until you again change it.

Multiple user-selected advanced web metrics in any web analytics report

Instead of scattering web analytics over narrowly scoped, piecemeal web analytics reports, each TrackSite web analytics software report can selectively present multiple web metrics (statistics), selected by user from set of more than 50 advanced web metrics, on a single page, so that you can see complete web analytics represented by combination of web metrics. For example, you can see correlations of multiple time series, see that growth in number website visitors is attributed to growing number of website visitors from search engines, perform web analytics comparison and deep review etc. If some web metrics are no longer necessary, you can turn them off with just a click.

See Comprehensive web site traffic analysis.

Web analytics reporting using custom page titles

In addition to web analytics reporting using URL of pages, TrackSite web analytics software allows you to track and report pages by their respective titles attached to each page by <title> tag in HTML source code or by special analytics-specific titles set in JavaScript variable on each page or independently configured with special web analytics titles mapping settings. Web analytics reporting using custom page titles allows grouping multiple web pages, aggregating web analytics for multiple pages, highly readable and meaningful reporting and may dramatically increase information value of reported web analytics.

In particular, title-based web analytics is especially valuable for dynamic (script-driven) websites (such as e-commerce web shops, catalogs, chats, forums, web logs, wiki, etc.), which may otherwise have pages reported by non-unique, unreadable URLs destroying much of information value of web analytics reporting.

Visual web analytics with charts and diagrams

Reported web analytics is visualized with crystal-clear diagram representation making it easy to perceive and understand. Web site activity gets visualized in TrackSite reports.

Web analytics comparison

Web analyst can include into report, plot on the diagram and review any web metrics together with any other web metrics for easy comparison.

Web analytics of arbitrary date range

With TrackSite web analytics software you can report web analytics for arbitrary dates range (no rigid timeframes). This allows research of focused web analytics of specific time interval of interest without statistics of other intervals distorting/disguising the results.

Web analytics in any time zone

Web analyst can see exactly when specific website activity happens against wall clock, regardless of diverse time zones of website visitors and different time zone of web server.

Web analytics of time-series, trends and seasonal patterns

TrackSite web analytics software supports web analytics best practice of time-series analysis that fully uncovers every aspect of website dynamics. You can see seasonal trends in website activity averaged over several seasons (day hours, week days), observe impacts of online marketing events and make accurate forecasts.

Individual website visitor tracking: reporting clickstream log and browsing sessions

Web analyst can track how specific website visitor moves through website, what path that visitor goes, how long stays on specific pages of website, web analytics, clickstream log and clickpath for browsing session of that individual website visitor. Individual website visitor tracking is absolutely unique advantage of TrackSite over all other web analytics software as well as web analytics services.

Web analytics of intra-site traffic flows

For navigation analysis, website visitor tracking and visitor behavior research, TrackSite web analytics software reports intra-site traffic flows, entry and exit pages, site routes and site visions, etc. ranking them by any chosen web metrics for their web analytics comparison.

Web analytics tool for tracking authorized website visitors

TrackSite is a web analytics tool that can separately report complete web analytics for website's authorized website visitors, i.e. those who use login and password to access protected areas of website, e.g. members-only area, for their web analytics comparison with plain website visitors or that of arbitrary segments of website audience.

Geolocation web analytics

TrackSite web analytics software provides specialized Cities, Regions, Countries and Organizations reports, plus city, region, country as well as organization statistics in every report. In addition, TrackSite web analytics software provides website visitors audience segmentation, conversion statistics and data filtering in every web analytics report based on city, region, country and organization. TrackSite's geolocation, geo-targeting and geo-segmentation capabilities are crucially important, if website targets website visitors (customers) from specific geographic segments. It allows to have accurate web stats for those geographic segments to target them precisely. It also allows for sophisticated web analytics comparison between those geographic areas.

Web analytics comparison and review of traffic sources

TrackSite web analytics software provides comprehensive web analytics comparison and review of all types of sources of website traffic, including:

Search engine results pages (SERPs)
Type-ins
Bookmarks
Incoming links on referring pages (partner sites, blogs, forums, wikis, online publications)
All types of advertising: PPC, contextual (eg. AdWords, AdSense, etc.), banners, etc.
File download links/referrers

TrackSite web analytics software presents complete web analytics comparison and review of each referrer of website's traffic. In addition, web analytics for website visitors coming from specific referrer or group of referrers can be reported separately.

Web analytics solution for search engine bots/crawlers/spiders tracking

TrackSite web analytics software has search engine crawler web analytics demystified. All web bot/crawler/spider activity on your site is tracked and reported. Most importantly, this means that you know exactly when specific page or file of the website has been indexed by specific search engine crawler and may perform search engine optimization (SEO) accordingly.

Web analytics of search engine bots/crawlers/spiders is absolutely unique advantage of TrackSite over all other web analytics software as well as web analytics services.

See Search Engine Web Bot/Crawler/Spider Tracking and blog post Crawling Web 2.0: Content Hunt.

Web analytics review of search keywords/terms

TrackSite web analytics software tracks web analytics of all search keywords (also called search terms, search words, search phrases, etc.) that website visitors use to find website's pages in search engines, both organic search results and pay-per-click (PPC) advertising. For tracked search keywords TrackSite web analytics software provides their complete web analytics review. Web analytics comparison of search keywords/terms/phrases is for entire website, per-engine and per-page.

TrackSite web analytics software allows to do web analytics comparison/review of search keywords and PPC campaigns to determine the most effective of search terms, refocus SEO and SEM budgets and get high payoffs from search marketing efforts.

See Search Keywords Tracking, Statistics and Analytics.

Web analytics solution for downloads tracking

TrackSite web analytics software tracks downloads of non-html files, like distribution archives, images, video streams, mp3 files and streams, etc. Web analyst can select which downloads to track and report. For tracked downloads complete web analytics is reported.

Web analytics solution for Atom/RSS feeds

TrackSite web analytics software measures and reports complete analytics of website's Atom/RSS feeds, including number of active subscribers, number of reads, dynamics, geo-segmentation, etc. Web analytics comparison is provided for for all individual tracked feed, any group of tracked feeds and/or all website's feeds in aggregate.

Web analytics of Atom/RSS feeds is a unique advantage of TrackSite over all other web analytics software as well as web analytics services.

See Tracking RSS Analytics.

Powerful filtering of web analytics data

TrackSite web analytics software provides simple and extremely powerful filtering of web analytics data. Any attribute or any number of them can be filtered and web analytics presented only for selected subset of traffic or segment of website visitors audience. Web analyst can use conventional wildcard filtering or use super-filtering with regular expressions. Web analytics filters can be saved and reused later in other reports or by other users (in Multi-User Mode).

Advanced segmentation of website visitors audience

TrackSite web analytics software allows defining arbitrary segments of website visitors audience and rendering web analytics of any of 64 reports only for website visitors from specific segment. For example, web analyst may see what web pages are most popular among website visitors coming from specific traffic source, like on-line advertisement or specific landing page, as well as perform web analytics comparison with entire audience of website visitors or with other segments. In addition, with special Visitors Segments report TrackSite web analytics software can render web analytics for each of multiple different segments simultaneously. This allows segmented web analytics review comparing various website statistics for different website visitors segments and subsets of traffic.

Advanced segmentation of website visitors audience is a unique advantage of TrackSite over all other web analytics software as well as web analytics services, it provides unparalleled capabilities of website visitor tracking and visitor behavior analysis.

Web analytics solution for measuring conversion metrics

TrackSite web analytics software includes specialized reports that present conversion rates/metrics for arbitrary conversion sources/targets, as well as for arbitrary conversion funnels. This allows measuring conversion rates and ROI for (PPC) advertising campaigns, as well as performing even more sophisticated website visitor tracking and research of visitor behavior. In particular, TrackSite web analytics software tracks conversions and conversion metrics for all types of traffic sources, including:

organic search results (!)
search PPC ads (e.g. AdWords) and contextual ads (e.g. AdSense)
any PPC advertising
banner or text ads
email campaigns and signature links
backlinks
forum postings and signature links
specific sections and pages of website
type-ins and bookmarks
download links/referrers, etc.

See Conversion tracking, statistics and analytics.

Web analytics solution for email marketing

Using website visitors segmentation capabilities of TrackSite web analytics software, web analyst can track and produce detailed web analytics of any of 64 reports for website visitors brought by specific email advertising campaign, including their subsequent conversion rates/metrics for any targets.

TrackSite web analytics software allows to do web analytics comparison/review of multiple email campaigns to determine the most effective of them, refocus advertising budgets and get high payoffs from email marketing efforts.

See Email campaign tracking.

Web analytics solution for multiple websites and multi-domain websites

TrackSite web analytics software can track aggregate web analytics for multiple domains (hostnames), possibly even hosted on different servers, that are logically parts of the same "multi-host" website. In particular, this feature allows to have aggregate web analytics for mirrors of the same website. For example, web stats of the same multi-domain website accessible under different domains, e.g. aol.com and americaonline.com, can be tracked and analyzed as that of single website (as it should).

See Tracking multiple websites and tracking website of multiple domains.

Web server performance analytics

TrackSite web analytics software (especially Analyst Edition) reports detailed web server metrics, such as number of hits served, HTTP response codes, data transfer volumes, transfer rates, connection bandwidth, total web server time spent on each page or file, etc. These web server metrics can be shown per URL or aggregated per page (later means that web metrics of all separate components of specific page (e.g. images) are added together). Web server metrics tracking allows to see full picture of website activity: monitoring 404 Not Found and a like errors, spot broken links and "strange" hits, detect abnormal webserver activity, optimize web server performance and bandwidth utilization, etc. As an example, TrackSite web analytics software allows to find out what pages or URLs consume most of your bandwidth and optimize file sizes and/or caching policy to reduce that amount.

Reporting web server performance metrics is a unique advantage of TrackSite over all other web analytics software as well as web analytics services.

See Web server metrics and web server stats analysis.

Reliable web analytics: high availability deployment, 100% up-time

If TrackSite web analytics software is deployed on the same web server that runs tracked website, then TrackSite web analytics software is up and running the same time website is running, so that uptime is 100%. This means that reported web analytics is based on full data recorded and is reliable.

In contrast, in case of web analytics service provided by third-party provider, servers of that provider may well be inaccessible or overloaded and website not tracked at the time when website is up and busy, i.e. uptime of third-party web analytics service may be less than 100%. Even worse, there is no easy way to verify that some of traffic data was not lost by such third-party web analytics service, i.e. web analytics service may silently report incomplete, unreliable, misleading data.

The unprecedented reliability of web analytics data TrackSite due to its unique 100% up-time deployment is absolutely unique advantage of TrackSite over all other web analytics software as well as web analytics services.

Retrospective web analytics solution

TrackSite web analytics software accumulates and provides retrospective web analytics of any day, week, month or any arbitrary period in entire accumulated website's history. Web analysts can also impose a limit on how much history TrackSite web analytics software should keep. Accumulation of historic web analytics data and ability to analyze it retrospectively is very important, because in overwhelming majority of cases historic web analytics data is the only meaningful benchmark available to compare current web statistics with, e.g. for measuring growth of website audience, benchmarking online advertising/marketing campaigns, etc.

See Retrospective web analytics.

Accurate web analytics: reliable website visitor tracking software

TrackSite web analytics software is a reliable website visitor tracking software that renders correct analytics for web page views that come through proxy servers, internet caches and corporate firewalls. This part of web analytics data is not recorded in web server logs and, consequently, website visitor tracking is unreliable and corresponding web analytics is not rendered by log analyzer software tools.

TrackSite web analytics software also eliminates false activity attributed to bots (crawlers, spiders), which otherwise may result in web analytics reporting, say, thousands of meaningless and misleading "page views" per day on a medium-size site.

See Accurate website visitor tracking.

Reliable website visitor tracking software: visitor identification

TrackSite web analytics software accurately identifies, tracks and reports website visitors. It eliminates inflation as well as deflation of website visitors counts resulting from IP-recycling by ISPs, from proxy servers and corporate firewalls.

The same website visitor returning in, say, few weeks or months time will be identified and counted in web statistics as same, not different new one, website visitor. TrackSite web analytics software reports web analytics for first-time and returning website visitors separately.

In addition, TrackSite web analytics software is an on-site first-party website visitor tracking software and, thus, avoids wrong visitors identification problems, inflated visitor counts and other problems that are inherent in third-party website visitor tracking in case of third-party hosted web analytics service providers, which may have grossly inaccurate web analytics and — especially — conversion metrics.

As a result, TrackSite web analytics software reports web analytics and conversion metrics that is based on accurate website visitor tracking and, thus, accurately reflect real numbers of website visitors, something that third-party web analytics service providers and web server log analyzer software tools simply can not achieve.

Web analytics help and documentation

To help users work with web analytics, comprehensive help text is embedded into reports. In addition, each report has its own documentation accessible directly from report. All advanced web metrics used in web analytics reports are explained in full detail.

Web analytics support

We provide comprehensive technical support of TrackSite web analytics ranging from free support and on-demand priority support to long-term support plans as well as complete administration of your installation of TrackSite web analytics software.

To help you immediately begin productive use of TrackSite web analytics software, we provide expert-guided quick start as well as provide TrackSite web analytics software as a service (SaaS). Later retains all advantages of having your own, best web analytics software without associated personnel costs leaving within company only web analytics jobs (but you can outsource to us web analytics jobs as well — see our Best web analytics consulting and training below).

Best web analytics consulting and training

In addition to technical support of TrackSite web analytics software, we provide best web analytics consulting and advice based on web analytics best practices. Just to give an example, if you need specific website visitor tracking or visitor behavior research, our web analytics consultants will suggest how to get this working and even can perform analysis for you using TrackSite web analytics software installed on your site. There are may be many other situations that our web analytics consulting and best practices can be useful.

Our best web analytics consulting can be bought on demand, only when you need it. Also, our web analytics consulting can serve as web analytics training to your staff.

You can also outsource web analytics jobs to our consultants. This will result in best web analytics as well as make substantial savings on in-house web analytics jobs, allowing to keep fewer web analytics jobs on payroll.

Best web analytics solution just for you

We strive to make TrackSite the best web analytics software that is powerful, flexible and highly-customizable. However, we realize that you may have special web analytics requirements that exceed built-in flexibility. If this is the case you can request development of custom web analytics solution from us. Development of TrackSite-based web analytics solutions is available — communicate your custom web analytics requirements and we will design and implement the best web analytics solution just for you.