Tracking Individual Visitors

TrackSite allows marketers and sales people to track on-site experience of individual visitors and manage customer relationships based on individual customer tracking. Individual registered visitors/customers appear under their names or pseudonyms (if they choose to not disclose their names) in web analytics down to clickstream level. This allows extremely effective handling of support requests or consulting queries.

You can see how specific visitor moves through web site, what route visitor goes, how long visitor stays on specific pages, date of first ever visit for revisitors, statistics and full clickstream (clickpath) for specific individual browsing session, etc.

Moreover, TrackSite allows to profile and compare performance of individual visitors, spot and track individual key customers (or even suspected competitors gathering information on your site). Individual visitor/customer information (that they choose to disclose about themselves) can be used in web analytics in various ways to benefit online business, from simple marking of visitors that are special in some way to advanced visitors segmentation and customers relationship management.

In every report TrackSite distinguish web site's most interested visitors who keep returning to the site -- returning visitors or revisitors, as well as their most loyal subgroup of core revisitors.

In addition, TrackSite can separately report complete web analytics for authorized web site visitors, i.e. those who use login and password to access personalized or protected content, e.g. members-only area.

See also:

Accurate Web Analytics

TrackSite Web Analytics