Advanced Segmentation

Isolate and analyze arbitrary subsets of your visitors/traffic. Apply custom segments to current and/or historical data and compare segment performance side by side in every report.

Even if online business combines multiple segments and models, such as e-commerce, advertising, lead generation, different products, services, support and subscriptions, TrackSite can analyze them separately to identify and measure the unique factors that affect each business segment and each subset of visitors. TrackSite allows to understand exactly how different types of visitors behave on a site.

Analysts (online marketers, strategists, etc.) can arbitrarily define/assign visitor/business segment to get comprehensive web analytics (all reports) only for that segment as well as examine any analytics that is unique for that specific online segment.

For example, analysts can see which web pages are most popular among searchers who use specific (group of similar) search terms, how many time they spend viewing each of those pages, how long the average such searcher stays on the site (across multiple visits/sessions), how many pages they see on average, what is the share of revisitors or loyal revisitors among them, plot their most common web site routes, examine how many of those searchers convert to buyers or subscribers, see recent and longer-term trends in their numbers and behavior patterns, etc. (analytical opportunities are countless). Compare this metrics with that of other segments (e.g. visitors who use different search terms) as well as entire web site audience. Decide should company invest extra cash to sponsor more aggressive search advertising and/or SEO for those keyword targets. Or undertake measures to improve landing page conversion rates. Similar or even more sophisticated web analytics can be selectively applied to visitors, prospects, leads and buyers coming from specific referral source (ads, backlinks, etc.) or specific landing page or those who have viewed specific page (e.g. product or discount announcement), etc. And these are just a few of countless analytical opportunities offered by TrackSite's advanced segmentation capabilities.

With special Visitors Segments report TrackSite can render metrics for each of multiple different segments simultaneously to compare segment performance side by side and rank segments.

The highly beneficial advantage of TrackSite's segmentation is the ability to immediately apply newly created segments to traffic recorded earlier (i.e. retrospectively). This is known as dynamic segmentation (or retroactive segmentation) as opposed to usual static segments that accumulate data based on fixed pre-configured settings (i.e. new static segment can only be applied to future traffic). With TrackSite's dynamic segmentation there is no need to wait weeks or months for newly created segment to accumulate enough data — segment is immediately applied to already accumulated traffic data retroactively. This provides unique opportunity to do extensive research of and learn from existing data assets — analyst can immediately design and get metrics for arbitrary segments that he/she had no prior thought of (dramatically reducing the need for prior segment planning). Moreover, you can edit/adjust segment and immediately see corresponding changes in segment metrics. Currently this feature is unique for TrackSite (just a couple of web analytics tools currently have distantly similar feature, but very limited compared to what TrackSite offers.)

TrackSite's unparalleled segmentation capabilities allow for advanced analysis of online business and visitors behavior.

See also:

TrackSite Web Analytics

Web Analytics Data Filtering