Search Phrases Analytics

TrackSite offers unparalleled analytical powers for search phrases research that no other tool can offer! With TrackSite one can easily measure most advanced metrics per each search phrase or arbitrary group of search phrases. This metrics include conversions, costs, revenues, profits, various behavioral metrics such as enagagement scores, time-on-site, visit duration, bookmarks usage, bounce rates, revisitor rates and many more -- all per specific search phrase or any group of search phrases. This is exactly what allows our users to measure and differentiate search phrases, optimize and increase returns from SEO efforts and SEM expenditure.

Analyzing on-site behavior of searchers  – visitors who find site via search engines – is of fundamental importance – without it SEO and search results advertising may be totally ineffective and even useless. TrackSite provides highly advanced web analytics for all search phrases that visitors use to find web site's pages in search engines, both organic and sponsored search results, including landing page viewing time, visit duration, time-on-site, pages seen, revisitors,  conversions to various targets and many more!  Search phrases are reported for entire web site, per-engine and per-page. For online businesses that rely on search engine advertising TrackSite offers unmatched analytical power to increase conversions and effectiveness of both SEO and paid search results.

TrackSite supports search phrases in any language. While TrackSite supports all international search engines as well as most national search engines (more than 150 in total), marketers may add their own, custom specifications, if some search engine is not yet in TrackSite's database (or correction is necessary).

Example: Multilingual Search Phrases

All search phrase are reported as browsable links enabling marketers to visit search engine results page (SERP) for that phrase directly, e.g. to discover current rank among search results, competition, etc.

The fine granularity of TrackSite's search phrases analytics enables webmasters, marketers and SEO specialists to map statistics of specific search phrases to content of specific pages (e.g. landing pages) as well as differentiate impact of SEO strategies on different engines.

Moreover, TrackSite reports conversion statistics of arbitrary target for any search phrase or arbitrary group of phrases. For example, online marketers can find out what percentage of visitors, who find site with specific phrase or group phrases, do order on site (or perform any other specified action) and compare it with that for other search phrases or phrase groups to determine what search phrases are more efficient in bringing buyers, not just visitors. It may well be that low frequency phrases carry the most of buying visitors -- just let TrackSite analyze it.

In addition to advanced search phrases analytics, SEO marketers will find great value in search engine crawlers tracking also provided by TrackSite.

See also:

Comparing Effectiveness of Search Words

Online Business Segmentation

Web Marketing Analytics