Online Marketing Analytics

TrackSite provides complete web analytics necessary for management of online marketing. Next is the brief survey of TrackSite's benefits for marketers and online business strategists:

Online market segmentation

Web site visitors (audience) segmentation capabilities of TrackSite are crucially important for marketers cause they allow defining arbitrary online market segments and measuring marketing metrics for individual segments of online customers. This allows much better understanding of online business and its customers, analyzing visitors behavior, designing stronger online marketing strategies, achieving higher sales and better web site ROI. See Online Business Segmentation.

Search phrases analytics

See Search Phrases Analytics.

Referrers analytics

See Referrers Analytics.

Conversion metrics

Using conversion statistics provided by TrackSite, marketers can calculate conversion rates and ROI for online advertising campaigns or any other source of visitors and online customers acquisition, as well as measure conversion rates along conversion funnels. Being able to measure conversion metrics marketers can use it for projecting ROI and cash flows (including planned similar marketing actions), as well as improve conversion rates, e.g. increase landing page conversion rate or achieve better web site ROI. See Conversion Metrics and Analytics.

Ad campaign analytics

See Web Analytics of Ad Campaign.

Online visitors tracking

Online marketing (as well as entire online business) is all about online visitors. Web site visitors are potential buyers, customers, subscribers, clients etc.

That is why it is very important for web marketers to identify, track and count visitors accurately. In addition, accuracy of conversion metrics is highly sensitive to accuracy of visitor tracking. For these reasons, TrackSite is specifically concerned with accurate visitor identification and tracking -- see Accurate Web Analytics.

TrackSite goes all way towards tracking online visitors even individually. See Online Visitors Tracking.

Performance of online content

Online marketing is all about distributing online content, either marketing content or marketed content. Downloads counts often determine market share and it is very important for web marketers to have comprehensive downloads statistics and analytics. Up to the challenge, TrackSite includes built-in capability of selective tracking and comprehensive reporting of all types of content downloads: distribution archives, images, video streams, mp3 files, software distributions, e-books, etc. See Downloads Tracking.

Online market trends and patterns

TrackSite web analytics includes unparalleled time-series reporting that fully uncovers every aspect of web site dynamics. Marketers can even see seasonal trends in web site activity averaged over several seasons (day hours, week days), observe impacts of online marketing events and make accurate marketing forecasts, all for any online market segment or entire web site. See Time-Series Reporting.

TrackSite provides retrospective marketing analytics over entire accumulates web site traffic history and allows marketers to access marketing analytics of any day, week, month or any arbitrary period in entire accumulated history. This is extremely useful for tracking growth as web site audience develop and comparing online advertising campaigns against similar ones in the past. See Retrospective Web Analytics.

Team marketing

TrackSite provides multi-user mode that allows marketers to work in teams cooperatively. Multi-user mode allows all members of online marketing team to access web analytics and work cooperatively on same web site without messing with technical details of TrackSite configuration. See Multi-User Web Analytics.