Complete and Accurate Web Analytics: Visitor Identification and Tracking

Complete and Accurate Web Analytics

Reliability, accuracy and completeness of web analytics – especially that of conversion metrics and campaign attribution – are highly sensitive to quality of visitor-level tracking.

TrackSite Analytics provides the most complete, most precise tracking of unique visitors across web domains over time. Unlike third-party hosted mass services, TrackSite is dedicated web analytics software deployed directly on the site, thus:

there are no data losses – tracking is complete;
our genuine first-party cookies identification of visitors ensures your entire visitors-based metrics, including such important analytics as campaign attribution and conversion results (even if visitor converts later), are accurate.

Online business is all about online visitors. Web site visitors are potential buyers, customers, subscribers, clients etc., and it is important to identify, track and count visitors accurately. Moreover, accuracy of conversion metrics is highly sensitive to accuracy of visitor identification tracking.

For these reasons, TrackSite is specifically concerned with accurate visitor identification, and implements tracking technology that is one of the most accurate in the industry. TrackSite reports visitors statistics and conversion metrics that accurately reflect real numbers. TrackSite means accurate and reliable web analytics that analysts can trust.

Proxy servers and corporate firewalls

Unlike log analyzers, TrackSite renders accurate web analytics for traffic that comes through proxy servers, internet caches and corporate firewalls. Such data is not recorded in web server logs and, thus, not rendered by log analyzers.

Bots and search engine crawlers

TrackSite also eliminates false activity attributed to bots and search engine crawlers, which otherwise may be wrongly reported as thousands of meaningless and misleading "page views" per day.

Visitor identification

TrackSite accurately identifies, tracks and reports web site visitors. It eliminates inflation as well as deflation of visitors counts resulting from IP-recycling, proxy servers and corporate firewalls. The same visitor returning to web site in, say, few weeks or months time will be identified and counted in web analytics as same visitor, not different new one. (See Web Site Visitor Tracking: Triple Counting.)

Third-party cookies issue

In addition, TrackSite employs on-site first-party tracking of visitors and, thus, avoids third-party cookies issue -- wrong identification of visitors, inflated visitor counts and other visitor tracking problems that are inherent in hosted third-party web analytics services and make web analytics, especially conversion metrics, grossly inaccurate.

100% up-time

If TrackSite is deployed on the same web server that runs tracked web site, TrackSite is up and running the same time that site is running -- uptime is 100%, meaning reported web analytics is always complete and reliable.

In contrast, unlike TrackSite, servers of hosted (third-party) web analytics provider may well be inaccessible or overloaded resulting in silent data loss, incomplete and unreliable web analytics. And even worse, there is no way to verify that data was lost, which data, how much data, etc.