Search Analytics

PPC Campaigns: Boost Profits!

Target conversions and profits – instead of search frequency and click-through-rates (CTR) – to optimize your search advertising campaigns. Search advertising can be grossly ineffective and even useless, if based merely on targeting high-frequency keywords and high CTR. PPC campaigns for specific search keywords will bring visitors to your site, but this in no way means these visitors will convert, buy or at least see a next page (i.e. not leave immediately). The true measure of search marketing effectiveness is not click-through-rate and numbers of new visitors brought to the site, but conversions and revenues/profits generated by those search visitors. With TrackSite Search Analytics you can discover and concentrate on the profitable, high-converting keyword targets that you can push PPC bids up and boost traffic from those invaluable search terms, while not wasting your budget on low-value, non-converting, non-earning terms.

Rich Analytics of Search

TrackSite presents rich sets of search analytics on a phrase-by-phrase, page-by-page and engine-by-engine basis, allowing you to easily analyze the performance of every page in your site against their corresponding keyword targets in various engines. With TrackSite Search Analytics you can map statistics of specific search phrases to content of specific pages (e.g. landing pages) as well as differentiate impact of PPC campaigns.

In TrackSite reports users can easily add or remove performance indicators, narrow or expand data, arbitrarily filter search phrases (e.g. analyze only phrases containing specific words), filter visitors, focus on specific campaigns, geographic regions, landing pages, etc. – all just at the click of a button. See how your site is performing in search at specific geographic areas, defined by (group of) cities, zip/postal codes, states or countries, while excluding others from the analysis. See how one set of keyword targets performs in specific markets. The depth of analysis makes TrackSite the most detailed reporting package on the market. In a world where knowledge matters, TrackSite makes advanced research much easier and delivers much deeper, actionable insights (while remaining crystal-clear and user-friendly search analytics software package).

For online businesses that rely on search engine marketing TrackSite offers unparalleled search analytics for keywords research that no other tool can offer, to increase conversions and effectiveness of both organic and sponsored search results! With TrackSite one can easily measure most advanced metrics per each search phrase or arbitrary group of search phrases, including conversions to various targets, costs, revenues, profits, various behavioral metrics such as engagement scores, landing page viewing time, time-on-site, visit duration, number of pages seen, bookmarks usage, bounce rates, revisitors, revisitor rates and even more – all per specific search phrase or any group of search phrases. This is exactly what allows our users to measure and differentiate search phrases, optimize and increase returns from SEO efforts and SEM expenditure.

Niche Search Engines

TrackSite will show you search analytics for Google, Google UK, Google Images, Google Images (UK), Google News, etc. Or you can aggregate all of them as Google. Or use any grouping you like. And then at any moment apply yet different grouping of those niche engines. And for each such point of origin you can always drill down and look at traffic by web page, or, say, city, postal code, etc. Knowing which specific search tools drive the best converting traffic to your web pages gives you valuable insight when considering where to focus your search marketing budget and efforts.

The same applies to any search engine – Google was mentioned just as an example. In general, while TrackSite supports all international search engines as well as all known national search engines, marketers can always setup niche engines to be shown separately or aggregately with corresponding main engine, as well as let TrackSite know about new engines.

Forecast Demand From Search

Search is the vivid manifestation of current and good predictor of future demand for corresponding product. The fine granularity of TrackSite search analytics can be used to predict demand for specific product from product name search volumes. If there is a spike of search for specific product name, you can locate that demand geographically, and see what you can do to supply that product to corresponding brick-and-mortar locations. Similarly, tourism operators can forecast regional demands for vacation tours analyzing corresponding search terms and volumes.

SEO: Optimize for Conversions!

Target conversions and profits – instead of SERP position and search frequency – to optimize your SEO efforts. SEO can be grossly ineffective and even useless, if based merely on achieving high SERP position and blind targeting of high-frequency keywords. Ranking high in search engine results for specific search keywords will bring visitors to your site, but in no way means these visitors will convert, buy or at least see a next page (i.e. not leave immediately). The true measure of SEO efforts is not high SERP position for and numbers of new visitors brought to the site by specific search phrase, but conversions and revenues/profits generated by search visitors generated by that phrase on your own site. With TrackSite Search Analytics you can discover and concentrate your SEO efforts on the high-converting, profitable terms that you can optimize your webpages to move it to the search results on page 1 where over 80% of search activity happens and boost traffic from those invaluable keywords, while not wasting your time and budget on low-value, non-converting, non-earning terms, no matter how frequently they are searched and what rank you may have for them.

Maximize Long Tail Profits

Utilizing the Long Tail is a search marketer's dream. Despite consisting of low-frequency, low-volume terms, the long tail of search referrals is incredibly long and in total generates sizeable share (often – most) of search traffic. But much more importantly, the Long Tail consist of narrow, specific keywords with a high potential to convert. TrackSite exposes rich and detailed analytics of the Long Tail for you, so that you can design strategies, PPC campaigns and SEO optimizations to increase total amount of Long Tail conversions. With TrackSite you can look at the Long Tail distribution of all your terms, extract all the keyword performance metrics you need, such as conversions and profits, and determine what terms need to be worked on. Our consultants are ready to advise you on how to apply TrackSite Search Analytics and use our proven methods and techniques to achieve manifold increase of the Long Tail conversions and profits.

Track Searchers Behavior

Want see real people behind aggregate analytics numbers and charts? What those searchers do on the your site anyway, page-by-page?! With TrackSite you can see real people behind numbers. For example, you can study page-by-page browsing Sessions of all visitors who find your site with specific search phrases or phrases containing specific words, say, for last month (or any period). Get real feeling of your visitors – know your searchers!

Custom Analytics of Search

With TrackSite you can customize search analytics reports to focus on search performance metrics most important to your business, specific campaign or whatever. It is easy to produce unique market analysis reports for your global, national, regional and local search marketing campaigns. TrackSite gives you the ability to analyze your search data any way you see fit.

Local Search Markets

Target your search marketing efforts by knowing more about how habits of search users vary across different geographical regions, different countries, different languages and cultures. TrackSite lets you look deep into local markets with search referral reports that drill down to zip/postal codes. Compare how keywords and phrases from different search engines drive traffic to your site, and to specific pages in your site. TrackSite can show you which terms work in which markets, allowing you to tailor your search marketing efforts. Localize your search campaigns using local terms to increase traffic and improve conversion rates. Imagine being able to easily monitor and improve search results to the geographic locations that produce the strongest conversions.

TrackSite reports search terms in any language and supports all international search engines as well as all known national search engines. If necessary, custom specifications can be added by marketers for a (new) engine.

Search Engine Crawlers Tracking

In addition to advanced analytics of search phrases, SEO marketers will find great value in search engine crawlers tracking provided by TrackSite.