Key Advantages

• Independent, In-House Web Analytics Platform
• Powerful, Flexible, Enterprise Class
• Real-Time Interactive Reporting
• Custom Reporting
• Visual Analysis of Complex Data
• Advanced Segmentation Analysis
• Analytics of Organic Search and PPC
• Analytics of Online Advertising Campaigns
• Blog Activity Analytics
• Atom/RSS Syndication Feeds Tracking
• Social Networking Analytics
• Rich Internet Applications (RIA) Tracking
• Economic Analytics
• Webserver Metrics and Tracking Bots
• Expert-Guided Quick Start
• First-Class Dedicated Support
• Web Analytics Consulting
• many more (just ask our consultants)...

Customizable Interactive Reports

TrackSite offers information-rich, customizable and extremely flexible reporting that meets even the most sophisticated research needs of online marketers and business strategists. While for casual use the default report setting with a few basic indicators may be  enough, TrackSite offers single-click extensibility and unparalleled wealth of various indicators that analyst is free to choose from to meet goals of each specific analysis/research. This built-in flexibility allows TrackSite to give precise answers to unique questions, something that web analytics experts would value the most.

Compare anything to anything, add or omit data, focus on key indicators/statistics and key business segments. On a single page each report can selectively present multiple performance indicators, selected by user from up to 64 indicators, so that analyst can see complete picture represented by combination of indicators, see correlations of multiple time series (e.g. see that growth in number visitors is attributed to growing search traffic, etc.).

Customizable Interactive Reports

Tracking Individual Visitors

TrackSite allows marketers and sales people to track on-site experience of individual visitors and manage customer relationships based on individual customer tracking. Individual registered visitors/customers appear under their names or pseudonyms (if they choose to not disclose their names) in web analytics down to clickstream level. This allows extremely effective handling of support requests or consulting queries. Moreover, this allows to profile and compare performance of individual visitors, spot and track individual key customers (or even suspected competitors gathering information on your site). Individual visitor/customer information (that they choose to disclose about themselves) can be used in web analytics in various ways to benefit online business, from simple marking of visitors that are special in some way to advanced visitors segmentation and customers relationship management. See Individual Visitors Tracking.

Web 2.0 Analytics

Models of online business have evolved both technologically and socially. What is the value of social networking, blogs and community for online business? Is content syndication (feeds) effective for customers acquisition and retention? Does RIA technology brings significantly higher conversion rates? TrackSite is designed to answer all these new questions allowing online business strategists to take best action in the emerging Web 2.0 environment. With TrackSite companies can evaluate the impact of user-generated content (comments, reviews, forum posts, images, audios, videos, etc.) on conversions, orders, memberships, subscriptions and revenues; understand the value of blogs for business; take out guesstimates and get complete accurate analytics for RIA-sites; enrich individual customer profiles with records of their on-site activity as well as identify and analyze important customer segments to deliver targeted products, services and messages. See Web 2.0 Analytics.

Campaign Management

Track performance of individual ad campaigns, email campaigns, landing pages, content items, etc., and separately analyze on-site activity (conversions, revisits, time-on-site, etc.) of visitors/customers generated by each such campaign. See Campaign Web Analytics.

Content Syndication Feeds Tracking

Use of content syndication feeds, like Atom or RSS, by site visitors and online businesses is increasingly popular in new Web 2.0 era. Just facts: all modern browsers natively support feeds subscription; feed readers are among the most popular Firefox plug-ins; many large online service providers, like Google, offer popular feeds aggregator services. For online businesses feeds play an important role of keeping their subscribers (visitors and customers) up to date about news, new content, product announcements, etc., retaining their attention, even if they do not revisit site very often and, thus, remain invisible to traditional web analytics tools, but returning them back to the site immediately when they become interested about anything communicated via feed.

But... is there any sense in spending time, efforts and money on implementing and updating feeds in our case? Is there any one reading updates on the other end of the feed? If yes, how many of them keep reading our feeds? Have feed subscribers ever returned to the site induced by the feed? Do feed subscribers ever convert? Does it pays off to invest more to make feeds more attractive to subscribers? TrackSite comes fully equipped to provide answers to these new questions... Read more about  Atom/RSS Syndication Feeds Statistics Tracking.

Complete and Accurate Web Analytics

Reliability, accuracy and completeness of web analytics – especially that of conversion metrics and campaign attribution – are highly sensitive to quality of visitor-level tracking.

TrackSite Analytics provides the most complete, most precise tracking of unique visitors across web domains over time. Unlike third-party hosted mass services, TrackSite is dedicated web analytics software deployed directly on the site, thus:

• there are no data losses – tracking is complete;
• our genuine first-party cookies identification of visitors ensures your entire visitors-based metrics, including such important analytics as campaign attribution and conversion results (even if visitor converts later), are accurate.

Complete and Accurate Web Analytics

Customers: TrackSite Makes Difference

"We've already used other web analytics tools. They where good, but don't give the information that we need so that we can see quality of referrer traffic... Imagine, you get the URLs where your visitors are coming from and counts for each URL, but that's not enough. How can you tell if these visitors are just visiting a couple of pages and then go away forever. If you were doing PPC advertising, then this is what normally happens due to the amount of fraud in some of them - traffic may well be of very low quality. That's why the need for more powerful web analytics solution has become evident. Tools that we have used are too general and provide not enough detail. TrackSite made things different. Now we know exactly what visitors from specific referring source do on our site and can compare quality of referrers, so that we can focus on good referrers that bring us more prospects and, eventually, more sales..."
Rom Bergman, Vice-President Marketing, M2 Real Estate Agency, Tel Aviv

Action Plan

• Review installation requirements
• Try TrackSite
• Buy TrackSite

See It Yourself — Free Trial

Enterprise Class

TrackSite is being used by many of the corporate sites, organizations and online businesses (such as online shops, stores, e-commerce sites, etc.) to serve both needs of everyday use by online sales teams and site maintenance staff as well as sophisticated research needs of marketing analysts and online business strategists. These companies have compared TrackSite with leading web analytics tools on the market and selected TrackSite for its flexibility and advanced analytical capabilities after just a few days of trial and keep actively using it since then. There are many reasons why TrackSite web analytics is attractive to enterprise-grade customers – some of the reasons are:

• Real-time
• Owned, in-house software (as opposed to third-party service)
• Highly customizable and information-rich analytics
• Rich conversion metrics and economic analytics
• Advanced analytics of search visitors
• Tracking interactions of individual visitors/customers
• Support and web analytics consulting

Companies are using TrackSite to understand how online customers interact with their sites, identify and measure factors that uniquely affect their online businesses, design analytics-based marketing strategies and achieve competitive advantage with their online channels.

Enterprise-Grade Web Analytics

Search Analytics

TrackSite is built for SEO specialists, search marketers and digital agencies enabling them to optimize and dramatically increase effectiveness of their SEO efforts and search advertising campaigns. Our goal is to produce the most useful web analytics tool for the search marketing sector that search marketers can't live without.

• Audit your PPC campaigns and SEO results.
• Differentiate your SEM campaigns in terms of conversion and revenues.
• Discover which type of your search advertising and which of your various keyword targets are converting better and earn more.
• Quickly understand which webpages and search terms garner valuable visitors.
• Discover that your SEO efforts or PPC campaigns can be more efficient and/or generate much more conversions and profits.
• Use that insight to reoptimize your site and rebuild your campaigns to target the most converting, most profitable relevant keywords.
• Dramatically increase effectiveness of your PPC campaigns and SEO efforts, make them earn more profits.

Search Analytics for PPC, SEM and SEO

Advanced Segmentation

Isolate and analyze arbitrary subsets of your visitors/traffic. Apply custom segments to current and/or historical data and compare segment performance side by side in every report.

Even if online business combines multiple segments and models, such as e-commerce, advertising, lead generation, different products, services, support and subscriptions, TrackSite can analyze them separately to identify and measure the unique factors that affect each business segment and each subset of visitors. TrackSite allows to understand exactly how different types of visitors behave on a site.

The highly beneficial advantage of TrackSite's segmentation is the ability to immediately apply newly created segments to traffic recorded earlier (i.e. retrospectively). This is known as dynamic segmentation (or retroactive segmentation) as opposed to usual static segments that accumulate data based on fixed pre-configured settings (i.e. new static segment can only be applied to future traffic). With TrackSite's dynamic segmentation there is no need to wait weeks or months for newly created segment to accumulate enough data — segment is immediately applied to already accumulated traffic data retroactively. This provides unique opportunity to do extensive research of and learn from existing data assets — analyst can immediately design and get metrics for arbitrary segments that he/she had no prior thought of (dramatically reducing the need for prior segment planning). Moreover, you can edit/adjust segment and immediately see corresponding changes in segment metrics. Currently this feature is unique for TrackSite (just a couple of web analytics tools currently have distantly similar feature, but very limited compared to what TrackSite offers.)

See Advanced Visitor Segmentation

Real-Time Reporting

Real-time dashboard Monitor as well as every report ensure that online business performance indicators and mission critical data is real-time up to current second. No delays or external dependencies. No data processing schedules or arrangements. Just click and get your  recent, up-to-last-second web analytics immediately. You can even observe how specific visitor (customer, partner, friend) moves through your site in a real time. TrackSite means true real-time. See Real-Time Web Analytics.

Configurable Monitor Dashboard

Select and combine key performance indicators, including custom ones, that are most important for your online business on a single Monitor page for at-a-glance insight of current business dynamics. See Customizable Monitor Dashboard.

Search Engine Crawlers Tracking

Know exactly when specific page or file of your site has been indexed by specific search engine crawler, how frequently it gets revisited and re-indexed, and perform search engine optimization (SEO) accordingly. See Bots/Crawlers Tracking.

...And Even More

• Web Analytics Tool Review/Comparison
• Advanced Web Statistics Software
• Powerful Custom Reporting Filters
• Live Web Stats
• Time-Series Analytics
• Best Live Web Stats Software
• Visitors Backtracking
• Advanced Web Statistics
• Referrers Analytics
  
• Navigation and Path Flows Analysis
• Page Titles Reporting
  
• Geo-Segmentation by City, Region, Country and Organization
• Retrospective Web Analytics
  

Need Help?

We understand that reading through our website you may have questions. Probably, many questions. Do not hesitate to ask them. Let our consultants answer...